Energy today.Health for life.
For your training, recovery, sleep and how you look and feel. Science-selected supplements and sleep products from AgeLab, tested by independent labs.
- Chosen on the evidence
- Quality tested at Eurofins
- 99% purity
- Free delivery
- 30-day returns
- 950+ reviews
Ageing science
has never moved this fast.
Twenty years ago ageing was seen as wear and tear that simply happens. Today it is measured, mapped and tested, and new findings arrive every month.
- 9 → 12
Ageing has become measurable biology.
In 2013 a much-cited review in the journal Cell named nine hallmarks of ageing. The 2023 update lists twelve, and each is now a research field of its own.
- < $1,000
The genome has become cheap.
Sequencing a human genome cost about 100 million dollars in 2001. Today it costs less than a thousand, and studies that once took decades now take years.
- 2013
Biological age can be measured.
The same year researchers presented the first epigenetic clock, which reads age from marks on DNA. Studies can now see whether lifestyle and treatments change the pace of ageing.
- 24/7
Measurement has come home.
Rings and watches log sleep, resting heart rate and heart rate variability every night, data that once needed a sleep laboratory.
Much of this is new and still being tested in people. AgeLab follows the research and offers only what holds up.
How you feel in ten years
is largely up to you.
Your genes decide the least.
Twin studies estimate that genes explain about a quarter of how long we live. Much of the rest comes down to how we live.
Fitness is everything.
In large studies, cardiorespiratory fitness is one of the strongest markers of how long and how well we live. It can be improved at any age.
Muscles always respond.
Strength training increases muscle strength even in people in their nineties. It is never too late to start, and never too early.
How NAD+
works.
NAD+ is one of the most studied subjects in ageing research. Researchers think the NAD+ level in our cells may be one of the keys to understanding ageing, and the research is moving fast.
Every single cell needs NAD+.
Your body is made of around 37 trillion cells. All of them use NAD+, a coenzyme involved in more than 500 processes including energy production and DNA repair.
Over the years, levels fall.
The fall starts already in your thirties. By 60, NAD+ in skin has on average fallen by half, and by 17% in the brain.
Precursors can help rebuild.
In Nordic studies the precursor nicotinamide riboside (NR) safely raised NAD+ in blood. More research is needed on effects in humans.
The foundation is lifestyle.
Movement, sleep and good food matter most. Well-chosen supplements can add to what you already do.
Meet
your future self.
Psychology research shows that when we see our future self clearly, we take better care of it today. It takes one minute.
How old are you today?
mornings until you turn 44. Each one is a chance to build the person you want to be.
What do you want from the years ahead?
Supplements
that pass the test.
AgeLab reviews the research on every ingredient and offers it only when the evidence is positive enough and the benefit justifies the price. Eurofins then checks that the contents match the label and are safe.
Nordic Total™
More than a multivitamin: 16 ingredients for immunity, bones, energy and thinking.
4.9
Buy more,
save more.
Applies to every product. The discount is applied automatically when you choose more than one.
- 1 unitFull price. Perfect to try.
- 2 units −10%The most popular choice. Lasts longer.
- 3 units −20%The best value once it is part of your routine.
- 2 for 1Regularly on selected products. Now: creatine.See creatine →
Movement, sleep and good food matter most. We help with the rest.
Dim the light.
Blue light from screens can delay melatonin production. The glasses filter it so evening can feel like evening.
Total darkness.
A contoured mask that never presses on your eyes and blocks every bit of light, even on bright Icelandic summer nights.
Quiet.
Soft earplugs that reduce noise while staying comfortable all night, even for side sleepers.
Wake up restored.
Good sleep is one of the best things you can do for your health. We help make it a little better, night after night.
Three orders.
The fourth is a gift.
The Radísa Club tracks your orders automatically. After your third order you choose one product as a gift, and the cycle starts again.
Start your first orderChosen by
scientists.
1 The research first.
AgeLab reviews the studies and clinical trials on every ingredient: safety, effect and how solid the evidence is.
2 Benefit against cost.
An ingredient joins the range only if the evidence is positive enough and the benefit justifies the price. If the evidence changes, it is taken out.
3 Quality control.
Eurofins in Denmark tests that the contents match the label and that the product is safe.
- orders delivered in the Nordics
- 90.000+
- positive reviews on Trustpilot
- 950+
- average rating
- 4.6
“Repairing age-related damage in mitochondria, the cell’s power plants, can help us live healthier and happier lives.”
Evandro F. Fang, PhD
Professor, Oslo University Hospital
“Remember that the cell is more than mitochondria, and ageing is more than cells.”
Hilde L. Nilsen, PhD
DNA repair expert
“It is the habit you build over time that shapes your health, not the workout you do once a week.”
Mathias Lilleheim
Functional training specialist
“Ageing is inevitable, but with science-backed lifestyle choices you can shape the journey yourself.”
Ditta Valsdóttir, PhD
Lecturer, Norwegian School of Sport Sciences
- ★★★★★
“I like to know exactly what I put in my body and why. Here I get that.”
Elsebeth W. P. · Trustpilot - ★★★★★
“A serious company that regularly updates its products to the latest research.”
Kai · Trustpilot - ★★★★★
“The best web shop and the best fact-based information on everything they sell.”
Nicolay G. · Trustpilot